A portrait of wool
in Quebec

In 2025, there were 215 800 sheep and lambs in Québec. Out of all these fleeces shorn, 98% were thrown away, burned, or sold to companies overseas due to a lack of processing infrastructure that could transform the wool from raw, dirty fleece all the way to a wearable garment.

Our
mission

Through the revival of Québec’s wool industry and the development of a wool mill, we aim to bring natural fibers from local farms right here in our province, to your homes. Behind every skein and sweater are people and animals who work hard to grow the fibers that wrap us in history and warmth.

A portrait of wool
in Quebec

In 2025, there were 215 800 sheep and lambs in Québec. Out of all these fleeces shorn, 98% were thrown away, burned, or sold to companies overseas due to a lack of processing infrastructure that could transform the wool from raw, dirty fleece all the way to a wearable garment.

Our mission

Through the revival of Québec’s wool industry and the development of a wool mill, we aim to bring natural fibers from local farms right here in our province, to your homes. Behind every skein and sweater are people and animals who work hard to grow the fibers that wrap us in history and warmth.

Reducing
agricultural waste

By buying and transforming wool that would have otherwise been thrown away due to a lack of processing infrastructure, we ensure that thousands of kilograms of local wool are transformed and worn instead of discarded.

Offering an alternative
to synthetic fibers

With the flood of mass-produced acrylic-dominant sweaters making us feel stinky and sweaty, we aim to bring back the joy of wearing natural fibers through our local and accessible products.

Equitable pay for
all parties involved

Our goal is to ensure a traceable, ethical product, and that starts with equitable pay across the whole processing chain from farmer to finished good.

Equitable pay for all
parties involved

Our goal is to ensure a traceable, ethical product, and that starts with equitable pay across the whole processing chain from farmer to finished good. 

Reducing
agricultural waste

By buying and transforming wool that would have otherwise been thrown away due to a lack of processing infrastructure, we ensure that thousands of kilograms of wool are transformed and worn instead of discarded.

Offering an alternative
to synthetic fibers

With a flood of acrylic-dominant sweaters making us feel stinky and sweaty, we aim to bring back the joy of wearing natural fibers through our local and accessible products.

The properties of wool

Naturally antibacterial
and anti-fungal

Fully
breathable

Temperature regulation
in all types of weather

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